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Services - Technology Management and Strategy
A sound technology strategy is vitally important in the successful commercialization of any product, whether complex or not. We place the benefit of our academic and practical experience in matters of technology management and strategy that cover external factors such as intellectual property issues, planned technology evolution, product architecture selection, strategic knowledge protection, and outsourcing strategy, as well as often overlooked internal factors such as knowledge management, process evolution and management of competencies at the disposal of our clients.
Our approach in developing an appropriate, holistic strategy is based on answering three basic questions:
- How does the technology or product create value for potential users or customers?
- Does the organization have the capabilities required to develop, produce and deliver this product or technology?
- Can this value be captured and retained in the face of competition?
Answering these questions is not as straightforward as it may initially seem and requires an in depth knowledge of the technology, organization and market, as well as an ability for objective and honest evaluation to begin with. Then, whether planning a strategy for a single technology or a whole organization’s product portfolio it is critical to understand the dynamics of the process of technology development and evolution and the forces that shape that evolution. It is important, for example, to understand how profitability changes as technologies mature, when technologies are mature and how to recognize potentially disruptive developments, both from within and outside the organization. This enables decisions to be made on investments in technological development and product evolution. Understanding the process of technology adoption and diffusion through the markets plays an important part in developing the product strategy and actively managing the development cycle.
We offer guidance in the development of a comprehensive strategy as a consulting service in its own right, but can also perform this service as an integral part of an innovation and prototyping engagement to a level appropriate for making strategic development and design decisions. In our strategy developments we apply tried and tested analysis methods as well as more innovative system dynamics methods, based on control theory, designed to model and understand the dynamics of business systems.
For a sample of our work in this field please see “Evolving the Product Development Process”. If this abstract kindles your interest, and you would like to read the complete study, please email us at info@serra-engineering.com.
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